📍 Case Study — Medical — Dental Practice

How Aspen Dental went from buried to #2 Map Pack Position in 90 Days

From buried listings to a top Google Map Pack spot with increased calls and reviews

Client Aspen Dental
Industry Medical — Dental Practice
Location Phoenix, AZ
Plan Authority Local ($697/mo)
Timeline 90 Days
Services GBP Optimization, Citation Building, Review Management, Schema Implementation
#2
Map Pack Position
+3 positions
92
GBP Authority Score
+22 points
+65
New Reviews
+65 reviews
+130%
Organic Traffic Increase
+130%

The Challenge

Challenges Faced by Aspen Dental

Aspen Dental was struggling to get visibility in Phoenix’s competitive dental market and was losing potential patients to competitors.

Before SEO Local

  • Buried deep in Google Map Pack, barely visible to searchers
  • Low GBP Authority score limited search ranking potential
  • Insufficient local citations and inconsistent business info online
  • Reviews were not growing fast enough to build trust

After SEO Local

  • Optimized Google Business Profile with accurate and rich info
  • Built authoritative local citations with AI Overview verification
  • Implemented schema markup to boost local SEO signals
  • Managed review acquisition to increase volume and ratings

The Process

Our Four-Phase SEO Local System

We followed a structured approach to elevate Aspen Dental’s local search presence effectively.

    Week 1–2

    Visibility Boost

    Updated and optimized Aspen Dental’s Google Business Profile to improve relevance and completeness.

    Week 3–4

    Authority Building

    Created and verified authoritative citations using AI Overview to enhance local trust signals.

    Week 5–8

    Reputation Management

    Implemented a review acquisition strategy to increase new positive reviews consistently.

    Week 9–12

    Schema Implementation

    Added local business schema markup to boost search engine understanding and ranking.

Map Pack Captures

Aspen Dental now ranks in the top 3 for these searches

Key local citations built for Aspen Dental:

MAPS
"dentist Phoenix AZ"
**Aspen Dental** now ranks #2 in the Google Map Pack for this query.
GBP
"best dental clinic Phoenix AZ"
**Aspen Dental** secured AI Overview verified citations boosting authority.
AI OVR
"family dentist near me Phoenix AZ"
**Aspen Dental** appears consistently with updated local citations and schema.

The Results

Results Achieved for Aspen Dental

Within 90 days, Aspen Dental saw significant improvements across all key metrics.

#2
Map Pack Position
Moved from #5 to #2 in the Google Map Pack for dentist Phoenix AZ.
Before: #5
92
GBP Authority Score
Authority score increased by 22 points with new citations and schema.
Before: 70
+65
New Reviews
Acquired 65 new positive reviews, boosting overall star rating to 4.7.
Before: 827
"Since partnering with SEO Local, our Map Pack ranking jumped to #2 and phone calls have noticeably increased. The strategic citation building and review management truly transformed our local presence."
Dr. Amanda Lee
Practice Manager, Aspen Dental Phoenix

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