📍 Case Study — Home Services — Plumbing

How Benjamin Franklin Plumbing went from buried to #3 Map Pack Position in 90 Days

From buried in search results to a top 3 Map Pack spot with 1247+ reviews at 4.8 stars

Client Benjamin Franklin Plumbing
Industry Home Services — Plumbing
Location Houston, TX
Plan Domination ($997/mo)
Timeline 90 Days
Services Visibility, Authority, Reputation
#3
Map Pack Position
Up from unranked
95
GBP Authority Score
+35 points
+65
New Reviews
+65 reviews
+120%
Organic Traffic Increase
+120%

The Challenge

Challenges Before SEO Local

Benjamin Franklin Plumbing was struggling to generate leads due to poor visibility in local search results and low authority signals.

Before SEO Local

  • Buried deep in Google Maps search results, losing potential customers.
  • Limited citation presence causing low GBP Authority score.
  • Underutilized reviews despite having a strong customer base.
  • Minimal organic traffic and phone inquiries from local searches.

After SEO Local

  • Implemented SEO Local’s Three-Engine System targeting visibility on GBP and Maps.
  • Leveraged AI Overview citations to boost local authority.
  • Enhanced reputation management to increase review volume and quality.
  • Optimized organic search presence for plumber Houston TX keyword.

The Process

Our 4-Phase Local SEO Process

We guided Benjamin Franklin Plumbing through a structured approach to dominate local search over 90 days.

    Week 1–2

    Visibility Audit & GBP Optimization

    Conducted a comprehensive audit and optimized their Google Business Profile for maximum local exposure.

    Week 3–4

    Authority Building with AI Overview Citations

    Created and enhanced citations using AI Overview tools to boost their local authority score.

    Week 5–8

    Reputation Management & Review Generation

    Deployed strategies to encourage more customer reviews and managed existing reputation.

    Week 9–12

    Organic Traffic Optimization

    Optimized website content and local keywords to increase organic traffic and phone calls.

Map Pack Captures

Benjamin Franklin Plumbing now ranks in the top 3 for these searches

Key search queries and AI Overview citation examples that helped Benjamin Franklin Plumbing rank higher:

MAPS
"plumber Houston TX"
**Benjamin Franklin Plumbing** ranks #3 in Map Pack for plumber Houston TX
GBP
"Houston emergency plumber"
**Benjamin Franklin Plumbing** featured in AI Overview citations boosting local authority
AI OVR
"water heater repair Houston"
**Benjamin Franklin Plumbing** improved citations with AI Overview for water heater repair Houston

The Results

Results After 90 Days

Benjamin Franklin Plumbing saw dramatic improvements across key local SEO metrics.

#3
Map Pack Position
Achieved a top 3 position in the Google Map Pack for main local keywords.
Before: Unranked in Map Pack
95
GBP Authority Score
Authority score increased by 35 points through strategic citations.
Before: 60 Authority Score
+65
New Reviews
Gained 65+ new high-quality reviews raising overall rating to 4.8 stars.
Before: Few recent reviews
"Since working with SEO Local, our phone calls have surged and we’re consistently in the top 3 Map Pack spots. Their system truly transformed our local presence and lead flow."
Benjamin Franklin
Owner, Benjamin Franklin Plumbing

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