SEO Local📍 Case Study — Health & Medical — Dental
How Dentistry of Old Town Scottsdale went from buried to Top 3 Map Pack ranking in 90 Days
Dentistry of Old Town Scottsdale was buried on page 2, losing patients to competitors dominating the Map Pack. SEO Local deployed its Three-Engine System to optimize GBP, boost authority, and automate reviews.
The Challenge
A Trusted Scottsdale Dentist Buried on Page 2 While Competitors Owned the Map Pack
Dentistry of Old Town Scottsdale offered excellent dental services but suffered from poor local search visibility. Despite a strong reputation offline, their Google Business Profile was under-optimized, and they lacked a systematic approach to building local authority and managing reviews. This resulted in lost patient leads to competitors ranking in the top 3 positions on Google Maps. The absence of consistent citations and schema markup further limited their online presence. Without an automated review strategy, their review velocity was low, making it difficult to increase star ratings and attract new patients actively searching for dental care in Scottsdale.
Before SEO Local
- Hidden deep on page 2 of Google local results
- No presence in the top 3 Map Pack listings
- Weak GBP Authority score limiting rankings
- Lack of review acquisition and response system
After SEO Local
- Achieved consistent top 3 Map Pack ranking in Scottsdale
- Rebuilt GBP Authority with comprehensive optimization
- Implemented automated review velocity and response engine
- Earned citations in Google AI Overview snippets
The Process
Our 4-Phase Local SEO Domination Process
SEO Local deployed a strategic 4-phase approach to transform Dentistry of Old Town Scottsdale’s local search presence and reputation.
GBP Authority Audit
We conducted a thorough audit of the Google Business Profile to identify gaps and inconsistencies. Baseline authority metrics were established, and critical optimizations were applied to business descriptions, categories, photos, and service listings to maximize relevance and ranking potential.
Citation & NAP Signal Build
We built high-quality local citations across authoritative directories ensuring Name, Address, and Phone consistency. This strengthened local relevance signals and improved the client’s presence across the web, which directly influenced Google’s local ranking algorithms.
Content + Schema Deployment
We developed localized topical content for dental services and implemented schema markup to enhance Google’s understanding of the business offerings. FAQ schema and service area pages were created to boost relevance for targeted search queries in Scottsdale.
Review Velocity & Reputation Engine
An automated review acquisition and response system was launched to increase review volume and improve star ratings. Personalized response templates ensured timely engagement with patients, fostering trust and improving online reputation.
Map Pack Captures
Dentistry of Old Town Scottsdale now ranks in the top 3 for these searches
Here are snapshots of Dentistry of Old Town Scottsdale’s visibility in local search and Google AI Overviews after implementation.
The Results
Transformative Results in Local Visibility and Patient Acquisition
Within 90 days of implementing SEO Local’s Three-Engine System, Dentistry of Old Town Scottsdale achieved remarkable improvements in local rankings, review activity, and organic traffic, driving new patient leads and growth.
"SEO Local's system took us from invisible to top 3 in Scottsdale’s Map Pack. Phone calls and new patient appointments have noticeably increased, transforming our practice’s growth trajectory."
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