📍 Case Study — Finance & Accounting — Tax Services

How H&R Block went from buried to #2 Map Pack Position for 'tax preparation Atlanta GA' in 90 Days

Boosting H&R Block's visibility and calls through local SEO excellence

Client H&R Block
Industry Finance & Accounting — Tax Services
Location Atlanta, GA
Plan Authority Local ($697/mo)
Timeline 90 Days
Services GBP Optimization, Citation Building, Review Management
#2
Map Pack Position
+3 positions
92
GBP Authority Score
+28 points
+65
New Reviews
+65 reviews
+120%
Organic Traffic Increase
+120%

The Challenge

Challenges Before Our SEO Intervention

H&R Block Atlanta was buried in search results and losing valuable leads despite strong service offerings and a loyal customer base.

Before SEO Local

  • Low visibility in the Google Map Pack for key tax preparation searches
  • Inconsistent and outdated citations across local directories
  • Limited new customer reviews impacting reputation
  • Organic traffic stagnation causing fewer inbound calls

After SEO Local

  • Implemented GBP optimization to enhance local visibility
  • Built and cleaned citations using AI Overview technology
  • Launched a focused review acquisition campaign
  • Monitored and adjusted strategies to sustain growth

The Process

Our Proven Four-Phase Local SEO Process

We deployed a structured approach to elevate H&R Block's presence in Atlanta's competitive tax preparation market.

    Week 1–2

    Google Business Profile Optimization

    Enhanced the GBP listing with accurate info, images, and categories to boost initial rankings.

    Week 3–4

    Citation Cleanup and Building

    Utilized AI Overview to audit and build consistent, authoritative citations across local directories.

    Week 5–8

    Review Generation Campaign

    Encouraged satisfied clients to leave reviews, improving reputation and search trust signals.

    Week 9–12

    Ongoing Monitoring and Adjustments

    Tracked performance and refined strategies to maintain top Map Pack positioning and lead flow.

Map Pack Captures

H&R Block now ranks in the top 3 for these searches

Key Citations Captured in AI Overview

MAPS
"tax preparation Atlanta GA"
**H&R Block** ranked #2 in the Map Pack for tax preparation Atlanta GA
GBP
"H&R Block Atlanta GA tax services"
**H&R Block** featured with a 92 GBP Authority Score via AI Overview citations
AI OVR
"best tax prep near me Atlanta"
**H&R Block** holds top local authority enhancing lead generation

The Results

Results After 90 Days of SEO Optimization

Our system delivered measurable improvements in visibility, reputation, and customer engagement for H&R Block Atlanta.

#2
Map Pack Position
Achieved a #2 ranking, moving up 3 positions from being unranked.
Before: Unranked in Map Pack
92
GBP Authority Score
Increased authority score by 28 points through citation strategy.
Before: 64 GBP Authority Score
+65
New Reviews
Collected 65 additional positive reviews raising overall rating.
Before: 1024 reviews at 4.6 stars
"Since partnering with the local SEO team, our phone calls have surged significantly. Achieving a top Map Pack rank for tax preparation in Atlanta has truly transformed our lead flow."
Michael T.
Branch Manager, H&R Block Atlanta

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