📍 Case Study — Home Services — Roofing

How New View Roofing went from buried to Top 3 in 90 days in 90 Days

New View Roofing was buried on page 2 of Google search results, losing leads to competitors dominating the Map Pack. SEO Local implemented its Three-Engine System to optimize their GBP, boost citations, deploy local content and schema, and automate review management.

Client New View Roofing
Industry Home Services — Roofing
Location Dallas, TX
Plan Domination ($997/mo)
Timeline 90 Days
Services GBP · Maps SEO · Citations · Review Automation
#3
Map Pack Position
↑ from position 12
92
GBP Authority Score
↑ from 38 to 92
+55
New Reviews
↑ in 90 days
+134%
Organic Traffic
↑ vs. prior quarter

The Challenge

A Trusted Dallas Roofer Hidden Beneath Page 2, Missing Out on Valuable Leads

New View Roofing, despite its 25+ years of experience and excellent service, struggled with online visibility in Dallas. They were buried on page 2 of Google search results and invisible in the Map Pack, losing potential customers to competitors who dominated the top spots. Their GBP authority was low, and they lacked a strategic review management system to build social proof.

Before SEO Local

  • Invisible in the Google Map Pack for key roofing searches in Dallas
  • Losing leads and phone calls to competitors ranked #1-3
  • Low GBP authority score limiting local search trust
  • No consistent strategy for acquiring and responding to customer reviews

After SEO Local

  • Achieved Top 3 Map Pack ranking for targeted Dallas roofing keywords
  • Rebuilt GBP authority score from 38 to 92 with optimization and citations
  • Implemented automated review velocity system increasing new reviews by 55
  • Secured citations in Google AI Overviews boosting brand trust and visibility

The Process

Our 4-Phase Local SEO Domination Process

We executed a strategic Four-Phase process tailored to elevate New View Roofing’s local online presence.

    Week 1–2

    GBP Authority Audit

    Conducted a comprehensive audit of New View Roofing’s Google Business Profile to identify gaps and opportunities. We optimized all core fields, updated photos, and ensured accurate NAP information to establish a strong foundation for local SEO.

    Week 3–4

    Citation & NAP Signal Build

    Built and cleaned local citations across authoritative directories and platforms to boost GBP authority. Ensured NAP consistency across all listings to strengthen local signals and improve Google’s trust in the business information.

    Week 5–8

    Content + Schema Deployment

    Developed localized content including service area pages and FAQs. Implemented structured data markup like FAQ and Service schema to help Google better understand the services and improve eligibility for rich results.

    Week 9–12

    Review Velocity & Reputation Engine

    Launched an automated system to solicit and respond to customer reviews promptly. Improved star ratings and review velocity, enhancing social proof and boosting rankings in the competitive Dallas roofing market.

Map Pack Captures

New View Roofing now ranks in the top 3 for these searches

Below are screenshots of New View Roofing’s Google Map Pack and AI Overview rankings demonstrating our successful optimization.

MAPS
"best roofing company in Dallas TX"
Google Maps shows **New View Roofing** prominently in the top 3 results with a 4.8-star rating and address in Dallas, TX. Their profile features updated photos, accurate contact details, and positive recent reviews, helping them stand out to local customers.
GBP
"roofing contractor near me open now"
**New View Roofing** appears as a top local contractor with a 4.8-star rating from 120+ reviews. Their GBP profile indicates they are currently open, with detailed business hours and quick response times highlighted.
AI OVR
"who are the best roofers in Dallas for storm damage"
Google AI Overview cites **New View Roofing** as a top Dallas roofer specializing in storm damage repairs. The overview highlights their 25+ years of experience, stellar reviews, and comprehensive roofing services across Dallas and surrounding areas.

The Results

Impressive Results Driving More Leads and Revenue

Within 90 days, New View Roofing transformed from an invisible local player to a dominant Map Pack presence, attracting more customers and building strong online authority.

#3
Map Pack Position
Achieved a top 3 Google Map Pack ranking for competitive Dallas roofing keywords, significantly increasing visibility.
Before: Position 12 on page 2
+55
New Reviews
Gained 55 new positive Google reviews, improving star rating and reputation to attract more clients.
Before: Few new reviews and stagnant rating
+134%
Organic Traffic
Organic website traffic surged by 134%, leading to more qualified leads and phone calls.
Before: Low organic traffic with minimal leads
"Since working with SEO Local, we’ve climbed into the top 3 of the Map Pack and our phone calls have nearly doubled. Their system really works and helped us stand out in a crowded Dallas market."
Jason Lee
Owner, New View Roofing

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