Privacy Policy

1. Introduction

SEO Local LLC (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.seolocal.us and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services. By accessing and using our services, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, business name, and physical address
• Account Information: Username, password, and account preferences
• Business Information: Details about your business, industry, and service needs
• Communication Data: Messages, inquiries, support requests, and feedback you send us

2.2 Billing and Payment Information

When you make a purchase or subscribe to our services, we collect billing information necessary for payment processing:

• Billing name and address
• Payment method (processed securely through Stripe and Recurly)
• Purchase history and transaction records
• Invoice and receipt information

Note: We do not directly store complete credit card numbers. Payment processing is handled by our PCI-DSS compliant processors (Stripe and Recurly).

2.3 Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies to:

• Maintain session information and user preferences
• Analyze website usage patterns and performance
• Enable analytics and marketing functions
• Improve user experience and website functionality

For detailed information about cookies, see our Cookie Policy.

2.4 Website Analytics and Usage Data

We automatically collect information about your interaction with our website:

• IP address and device information
• Browser type and operating system
• Pages visited and time spent on each page
• Clickstream data and referral sources
• Geographic location (general)

This information is collected through Google Analytics 4 and other analytics tools.

2.5 Third-Party Data Sources

We may receive information about you from third parties, including:

• Payment processors (Stripe, Recurly)
• CRM and communication platforms (GoHighLevel)
• Analytics providers (Google)
• Social media platforms (Meta)

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

• Deliver and manage our SEO, local SEO, AEO, website, and reputation management services
• Respond to your requests and inquiries
• Provide customer support and technical assistance
• Generate reports and analytics for your account
• Manage access to client accounts and secure areas

3.2 Billing and Payment

We use your billing information to:

• Process subscriptions and payments (through Stripe and Recurly)
• Send invoices and payment confirmations
• Manage billing cycles and auto-renewal notices
• Prevent fraud and unauthorized transactions
• Collect unpaid amounts through appropriate legal channels

3.3 Communication

We use your contact information to:

• Send transactional emails (confirmations, receipts, notifications)
• Provide service updates and announcements
• Send marketing communications (with your consent where required)
• Respond to your support requests and questions

3.4 Service Improvement

We use data analytics to:

• Understand how clients use our services
• Identify areas for improvement and optimization
• Develop new features and service offerings
• Test and troubleshoot website functionality

3.5 Marketing and Advertising

We may use your information to:

• Send promotional content (with your consent where required)
• Conduct targeted advertising campaigns (Meta Pixel, Google Ads)
• Measure advertising effectiveness and ROI
• Perform market research and trend analysis

3.6 Legal and Compliance

We may use your information to:

• Comply with applicable laws, regulations, and legal obligations
• Enforce our Terms of Service and other agreements
• Protect against fraud, security threats, and illegal activity
• Defend our legal rights and interests
• Report to law enforcement when required

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our website and delivering our services:

• Recurly: Subscription management and billing
• Stripe: Payment processing and transaction handling
• GoHighLevel (GHL): CRM, email marketing, and customer communication
• Google Analytics: Website analytics and user behavior tracking
• Meta Pixel: Advertising and conversion tracking
• Content Delivery Networks (CDN): Website performance and security

These service providers are contractually bound to use your information only for the purposes specified and to maintain the security and confidentiality of your data.

4.2 Data Sharing Restrictions

We do not sell, rent, or lease your personal information to third parties for marketing purposes. Your data is not shared for commercial benefit without your explicit written consent.

4.3 Legal Disclosure

We may disclose your information when required by law, including:

• Subpoenas, court orders, or legal process
• Government or law enforcement requests
• Protection of public safety or emergency situations
• Enforcement of our Terms of Service and agreements

4.4 Business Transfers

If SEO Local is acquired, merged, or sold, your information may be transferred as part of that transaction. We will provide notice of any such change and any choices you may have regarding your information.

5. California Consumer Privacy Rights (CCPA/CPRA)

5.1 Your Consumer Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

5.2 Right to Know

You have the right to request what personal information we have collected about you, including:

• The categories of information collected
• The sources of that information
• How the information is used
• To whom the information is disclosed

5.3 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (such as information needed to fulfill service requests or comply with legal obligations).

5.4 Right to Opt-Out

You have the right to opt-out of the “sale” or “sharing” of your personal information for purposes of targeted advertising. We do not sell your information, but we do use cookies and tracking technologies for advertising purposes.

5.5 Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you.

5.6 Right to Limit Use of Sensitive Data

You have the right to limit our use and disclosure of sensitive personal information (such as financial information) to what is necessary to provide the services you requested.

5.7 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA/CPRA rights. We will not deny services, charge different prices, or provide different quality of service based on your exercise of these rights.

5.8 How to Exercise Your Rights

To exercise any of these rights, please submit a written request to:

Email: contact@seolocal.us

In your request, please specify which right you wish to exercise and provide sufficient information to identify you. We will verify your identity before responding to your request. We will respond within 45 days of receipt of a verifiable consumer request.

5.9 Authorized Agent

You may designate an authorized agent to submit requests on your behalf. The authorized agent must provide power of attorney or other proof of authorization.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary based on the type of information and legal requirements:

• Account Information: Retained during the active service period and for 3 years after termination
• Transaction Records: Retained for 7 years for tax and legal compliance
• Analytics Data: Retained for 26 months in aggregated form
• Marketing Communications: Retained until you unsubscribe or opt-out
• Support Communications: Retained for 2 years after last interaction

When information is no longer needed, we securely delete or anonymize it. You may request deletion of your personal information at any time, subject to legal and contractual requirements.

7. Data Security

We implement comprehensive technical, administrative, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, and destruction:

• Encryption: Data in transit is encrypted using SSL/TLS protocols. Sensitive data at rest is encrypted.
• Access Controls: Only authorized employees and contractors with a legitimate need to access your information are permitted to do so
• PCI DSS Compliance: Payment information is processed by PCI-DSS compliant service providers (Stripe, Recurly)
• Firewalls and Intrusion Detection: Our systems are protected by firewalls and monitored for security threats
• Regular Security Audits: We conduct regular security assessments and penetration testing
• Data Breach Response: We have procedures in place to detect and respond to security incidents

Important: While we maintain strong security practices, no system is completely secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.

8. Children’s Privacy (COPPA)

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate action to delete such information and terminate the child’s use of our services.

If you are aware that a child under 13 has provided us with personal information, please contact us immediately at contact@seolocal.us.

9. International Data Transfers

Our services are operated in the United States. All personal information collected is stored and processed in the United States. By providing your information, you consent to the transfer of your data to the United States, which may have different data protection laws than your country of residence.

If you are located outside the United States and choose to use our services, you acknowledge and agree that your personal information will be transferred to, stored in, and processed in the United States.

10. Third-Party Links and Integrations

Our website may contain links to third-party websites and services that are not operated by us. This Privacy Policy applies only to information collected through our website and services. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing your information.

When you use third-party integrations (such as payment processors or marketing platforms), you are subject to their terms and privacy policies in addition to ours.

11. Your Privacy Choices

11.1 Marketing Communications

You can opt out of receiving promotional and marketing emails from us at any time by:

• Clicking the “unsubscribe” link in any marketing email we send you
• Emailing us at contact@seolocal.us with your request
• Updating your preferences in your account settings

Please note that transactional emails (receipts, confirmations, billing notices) are essential to your account and cannot be opted out of.

11.2 Cookie Management

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please refer to your browser’s help documentation for specific instructions. See our Cookie Policy for more information.

11.3 Do Not Track Signals

Some browsers include a “Do Not Track” feature. Our website does not currently respond to Do Not Track signals, as there is no industry-wide standard. However, you can manage cookies and tracking as described above.

11.4 Google Analytics Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will notify you by:

• Posting the updated policy on our website with a new “Last Updated” date
• Sending you an email notification if you have an account with us
• Requiring your consent if the changes materially reduce your privacy protections

Your continued use of our services after changes become effective constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

SEO Local LLC
Utah, USA
Email: contact@seolocal.us

We will respond to your inquiry within 10 business days of receipt.