Terms of Service

1. Acceptance of Terms

By accessing our website at www.seolocal.us or purchasing any product or service from SEO Local LLC (“we,” “us,” “our,” “Company,” or “SEO Local”), you agree to be bound by these Terms of Service.

If you do not agree with these terms, you may not use our website or services. By using our services, you represent that you are at least 18 years of age (or the legal age of majority in your jurisdiction) or that you have the legal authority to bind any business entity on whose behalf you are entering into this agreement.

2. Eligibility and Account Responsibilities

2.1 Eligibility Requirements

You represent and warrant that:

• You are at least 18 years of age or the legal age of majority in your jurisdiction
• You have the legal authority and capacity to enter into this agreement
• If you are entering into this agreement on behalf of a business entity, you have the authority to bind that entity to these terms
• You have not been previously suspended or removed from our services for violations of these terms
• Your use of our services is lawful under applicable laws and regulations

2.2 Account Responsibilities

When you create an account with SEO Local, you agree to:

• Provide accurate, complete, and current information
• Maintain the confidentiality of your account credentials
• Immediately notify us of any unauthorized access to your account
• Accept responsibility for all activities that occur under your account
• Update your information promptly if any details change

You are solely responsible for maintaining the security of your password and account. SEO Local is not liable for any loss or damage resulting from your failure to protect your account information.

2.3 Account Termination

We reserve the right to suspend or terminate your account immediately, without notice, if we reasonably believe you have violated these terms or engaged in unlawful activity. Upon termination, your right to use our services ceases immediately.

3. Service Descriptions

SEO Local provides a range of digital marketing and optimization services, including but not limited to:

• Local SEO Services: Google Maps optimization, local citation building, review management
• AEO (Answer Engine Optimization): Optimization for AI-powered search and answer engines
• Google Business Profile (GBP) Optimization: Profile optimization, content strategy, and performance tracking
• Website SEO: Technical SEO, on-page optimization, content strategy, link building
• Reputation Management: Review monitoring, response management, and reputation enhancement
• Website Services: Website builds, design, hosting, and technical management
• Content Services: Content creation, optimization, and publishing
• Advertising Management: Google Ads, Meta ads, and other paid advertising services
• White Label Program: Reseller opportunities and private labeling arrangements

Service deliverables, timelines, and specific features are detailed in your service agreement, proposal, or service order form. SEO Local may modify services, features, or delivery methods with 30 days’ written notice.

4. Subscription Services and Billing

4.1 Subscription Terms

Many of our services are offered on a recurring subscription basis with monthly or annual billing cycles. Subscription terms include:

• Billing Cycle: Your subscription renews on the same day of each month (or annually, depending on your plan)
• Pricing: Current pricing is displayed at checkout and in your account dashboard
• Auto-Renewal: Your subscription will automatically renew at the end of each billing period unless cancelled

4.2 Auto-Renewal and Cancellation Disclosure

4.3 Billing and Payment

By providing payment information, you authorize SEO Local to charge your payment method for:

• The subscription price for the selected plan
• Auto-renewal charges on your billing date
• Any additional services or upgrades you purchase
• Any applicable taxes or fees

Payment processing is handled by Stripe and Recurly. By providing payment information, you acknowledge their terms and privacy policies. Your payment information is securely encrypted and processed according to PCI-DSS standards.

4.4 Price Changes

SEO Local may adjust subscription pricing with 30 days’ written notice sent to your email address on file. Price increases will take effect at your next renewal date. If you do not agree with a price increase, you may cancel your subscription before the new price takes effect.

4.5 Cancellation Process

To cancel your subscription, send a written request to contact@seolocal.us including:

• Your name and account email
• Request to cancel your subscription

Cancellation takes effect at the end of your current billing period. No partial refunds are issued for unused time within the current billing period. Cancellation of a subscription does not cancel any one-time products or services purchased separately.

5. One-Time Products and Services

5.1 One-Time Purchases

SEO Local offers various one-time products and services, including but not limited to:

• SEO audits and reports
• Website builds and design services
• Content creation and strategy packages
• Reputation and review management packages
• Market analysis and competitive intelligence reports

5.2 Digital Delivery

Most one-time products are delivered digitally via email, secure download link, or account access. Physical products are shipped according to the terms of your order confirmation.

5.3 Non-Refundable Nature

All one-time purchases are FINAL SALE and NON-REFUNDABLE unless otherwise specified in writing. Once we begin work on your project or deliver your product, no refunds are available regardless of your level of satisfaction with the deliverable.

6. Refund Policy — CRITICAL TERMS

6.1 Non-Refundable Subscriptions

• Subscription fees are fully earned and non-refundable upon receipt
• If you cancel mid-billing period, no refund or credit is issued for the unused portion
• If you are unsatisfied with our service, you may cancel at the end of your billing period, but no partial refund will be issued
• Price increases do not entitle you to a refund or credit against future charges

6.2 Non-Refundable One-Time Products

• All one-time purchases are non-refundable after purchase completion
• Once work has begun on any project (including website builds, content creation, audits, etc.), no refunds are available
• Digital products are non-refundable once downloaded or accessed
• Custom work and services cannot be refunded once commenced

6.3 No Satisfaction Guarantee

SEO Local does not offer refunds based on dissatisfaction with service quality, turnaround time, or deliverables. We encourage you to review case studies, testimonials, and our service descriptions carefully before purchase to ensure our services meet your expectations.

6.4 Limited Exception

The only circumstance in which a refund may be considered is if SEO Local has failed to deliver contracted deliverables and is unable to remedy the situation. Any such refund request must be submitted in writing within 30 days of the failure to deliver and is subject to SEO Local’s sole discretion.

7. Chargeback Prevention and Dispute Resolution

7.1 Agreement Not to Initiate Chargebacks

You acknowledge and agree that you will NOT initiate chargebacks, disputes, reversals, or claims against SEO Local with your bank, credit card issuer, or payment processor. By agreeing to these terms, you waive your right to contest authorized transactions that were properly processed for services rendered.

7.2 Mandatory Direct Resolution

If you have any concerns about billing, charges, or services received, you MUST contact SEO Local directly first to resolve the issue. Contact us at contact@seolocal.us with details of your concern. We will make reasonable efforts to resolve disputes within 14 days of notice.

7.3 Breach of Contract

Filing a chargeback, payment dispute, or reversal with your financial institution or payment processor, after receiving the services or products, constitutes a material breach of this agreement. Such action:

• Violates your contractual obligations to SEO Local
• May result in immediate account suspension and service termination
• Exposes you to claims for fraud and unauthorized payment dispute
• May result in legal action against you personally or your business

7.4 Recovery of Losses

In the event of an unauthorized chargeback or payment dispute, SEO Local reserves the right to pursue recovery through all available legal remedies, including but not limited to:

• Recovery of the original service/product amount
• Collection agency fees (up to 35% of the outstanding balance)
• Reasonable attorney fees and legal costs
• Court costs and filing fees
• Pre-judgment interest and post-judgment interest at the maximum rate permitted by Utah law
• Any other damages available under Utah law

7.5 Immediate Account Suspension

Upon notification of a chargeback, payment dispute, or reversal initiated by you or your financial institution, your account will be immediately suspended. You will lose access to all services, accounts, reports, and data associated with your account.

7.6 Credit Reporting

SEO Local may report any unresolved account balance, chargeback, or unpaid debt to consumer credit reporting agencies, collection agencies, and other third parties as permitted by law. This may negatively impact your credit score and creditworthiness.

7.7 Fraud and Wrongful Acts

You acknowledge that filing a chargeback after receiving services or products from SEO Local may constitute fraud. SEO Local may pursue legal action based on fraud claims, which may expose you to additional damages beyond contract remedies.

7.8 Waiver of Dispute Rights

By accepting these terms, you explicitly waive your right to dispute any charge that:

• Was authorized by you or an authorized representative of your business
• Was processed for services actually rendered or products actually delivered
• Matches the amount and description of services agreed upon

8. NO GUARANTEE OF RESULTS

8.1 SEO and Algorithm Changes

You acknowledge and understand that:

• Search engine algorithms change frequently and without notice, and are outside the control of any third party
• SEO Local cannot guarantee specific search engine rankings, positions, or visibility levels
• Past rankings do not guarantee future rankings
• A website may drop in rankings despite efforts due to algorithm updates, competitor activity, or other factors beyond anyone’s control
• Google explicitly prohibits any company from guaranteeing search engine rankings

8.2 No Traffic or Lead Guarantees

SEO Local does not guarantee:

• Specific levels of website traffic or increased organic traffic
• Generation of specific numbers of leads or qualified inquiries
• Conversion of traffic into paying customers or clients
• Any increase in revenue, sales, or business growth
• Improvement in any specific business metric

8.3 Case Studies and Past Results

Case studies, testimonials, and past results displayed on our website are illustrative of what we have achieved for some clients under specific circumstances. They are NOT promises, guarantees, or typical results. Your results may differ materially based on:

• Your specific industry and competitive landscape
• Your website structure and technical foundation
• Your business’s age, authority, and existing presence
• Market conditions and algorithm changes
• Implementation quality and adherence to recommendations
• Level of ongoing effort and investment

8.4 Effort vs. Outcomes

SEO Local guarantees professional effort, expertise, and timely delivery of agreed-upon deliverables. We do NOT guarantee outcomes. What we guarantee is:

• Professional-quality work performed by experienced specialists
• Adherence to our service standards and best practices
• Timely delivery of contracted deliverables
• Ongoing optimization and refinement based on data
• Responsive communication and support

8.5 Your Acknowledgment

By purchasing our services, you acknowledge that you understand and accept that SEO Local cannot and does not guarantee results. Your decision to purchase is based on the value of the effort, expertise, and deliverables provided — not on guaranteed outcomes.

9. Client Obligations and Responsibilities

9.1 Required Access and Cooperation

To deliver services effectively, you agree to provide SEO Local with:

• Full access to your website, Google Business Profile, analytics platforms, and other relevant accounts
• Admin credentials for content management systems, hosting, and other necessary platforms
• Timely feedback and approval for proposed changes or deliverables
• Accurate information about your business, target market, and service area
• Prompt notification of any changes to business information, contacts, or requirements

9.2 Information Accuracy

You represent and warrant that all information you provide to SEO Local is accurate, complete, and authorized. You are solely responsible for the accuracy of business information, contact details, and service descriptions. Inaccurate information may result in poor service delivery outcomes.

9.3 Compliance with Laws

You are responsible for ensuring that:

• Your business complies with all applicable laws and regulations
• Any content or services we provide comply with local, state, and federal laws
• You have the legal right to operate your business in all jurisdictions where you market it
• Your business does not violate any advertising laws, FTC regulations, or industry-specific rules

9.4 Non-Interference

You agree not to:

• Interfere with or counteract any strategies or recommendations provided by SEO Local
• Hire competing SEO or digital marketing firms while actively engaged with SEO Local (unless explicitly approved in writing)
• Implement contradictory strategies that may undermine our efforts
• Misrepresent the source of services or claim our work as your own

10. Intellectual Property

10.1 SEO Local IP

All methodologies, tools, systems, strategies, templates, reports, and proprietary processes developed or used by SEO Local remain the exclusive property of SEO Local. You are granted a limited, non-exclusive license to use these materials for your account only. You may not:

• Copy, reproduce, or distribute our proprietary tools or methodologies
• Reverse-engineer or attempt to replicate our systems
• Share our reports or strategies with competitors or third parties without written permission
• Claim our work as your own

10.2 Client Content

You retain ownership of your business information, website content, and other materials you provide. You grant SEO Local a perpetual license to use, modify, and distribute such content as necessary to provide services and improve our systems (in anonymized form).

10.3 Deliverables

Custom deliverables created specifically for you (websites, content, reports) become your property upon payment in full. However, SEO Local retains the right to use anonymized case studies and aggregated data for marketing and improvement purposes.

11. Limitation of Liability

11.1 Cap on Damages

Except as prohibited by law, in no event shall SEO Local’s total liability for any and all claims arising from or related to these terms or your use of our services exceed the total amount you have paid SEO Local in the 12 months preceding the claim.

11.2 Excluded Damages

In no event shall SEO Local be liable for:

• Indirect, incidental, special, consequential, or punitive damages
• Lost profits, lost revenue, or lost business opportunity
• Lost data or business interruption
• Damage to your website or data caused by third parties
• Any damages resulting from algorithm changes or platform policy changes

11.3 No Warranties

SEO LOCAL PROVIDES SERVICES ON AN “AS-IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

12. Indemnification

You agree to indemnify, defend, and hold harmless SEO Local and its officers, directors, employees, and agents from any and all claims, damages, losses, liabilities, and expenses (including attorney fees) arising from or related to:

• Your use of our services in violation of these terms
• Your violation of applicable laws or regulations
• Content you provide or authorize us to publish
• Your infringement of third-party intellectual property rights
• Allegations that your business or content violates third-party rights
• Disputes between you and third parties

13. Dispute Resolution and Binding Arbitration

13.1 Informal Resolution

Before initiating any legal action, you agree to attempt informal resolution by sending written notice to SEO Local describing the dispute. The notice must include your name, address, email, and a detailed description of the issue. You and SEO Local will attempt in good faith to resolve the dispute for 30 days.

13.2 Binding Arbitration

If the dispute is not resolved within 30 days, you and SEO Local agree that any and all disputes, claims, or controversies arising from or relating to these terms or your use of our services shall be resolved by binding arbitration, not litigation.

13.3 Arbitration Rules and Procedures

• Arbitrator: The dispute shall be resolved by a single arbitrator administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules
• Location: Arbitration shall take place in Salt Lake City, Utah
• Governing Law: The arbitration shall be governed by the laws of the State of Utah without regard to conflict of laws principles
• Costs: Each party shall bear its own attorney fees and costs. The arbitrator may award the prevailing party’s reasonable attorney fees and costs as permitted by law

13.4 Small Claims Carve-Out

Either party may pursue claims in small claims court instead of arbitration if the claim qualifies for small claims jurisdiction. You may pursue claims in small claims court without arbitration if the claim is within that court’s jurisdiction.

13.5 Class Action Waiver

You agree that any arbitration or legal proceeding shall be conducted on an individual basis, not as a class action, representative action, or collective action. You waive your right to participate in any class, collective, or representative action against SEO Local.

13.6 Attorney Fees

The arbitrator may, at their sole discretion, award reasonable attorney fees and costs to the prevailing party in any arbitration or legal proceeding. Any such award shall be determined by the arbitrator based on the merits of the case, the conduct of the parties, and the circumstances of the dispute.

14. Governing Law

These Terms of Service are governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of laws principles. Any disputes not subject to arbitration shall be brought exclusively in the state or federal courts located in Salt Lake City, Utah, and you consent to the personal jurisdiction of such courts.

15. Severability

If any provision of these terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it enforceable, or if not possible, it shall be severed. The remaining provisions shall continue in full force and effect.

16. Marketing and Publicity Rights

16.1 Grant of Rights

By using our services, you grant SEO Local a non-exclusive, worldwide, royalty-free license to use your business name, trade name, trademarks, and logos (“Customer Marks”) to identify you as a customer of SEO Local and to use the Customer Marks in our marketing, advertising, and promotional materials, including on our websites, in sales presentations, case studies, social media, and paid digital advertisements.

16.2 Results Data

You agree that SEO Local may use data and metrics relating to your use of our services and the results achieved (including, without limitation, search ranking improvements, Map Pack positioning, traffic increases, lead generation metrics, GBP performance data, and AI visibility scores) (“Results Data”) in our marketing, advertising, and sales materials. SEO Local will not disclose your confidential business information (such as revenue, customer lists, or proprietary processes) without your prior written consent.

16.3 Case Studies and Testimonials

Where SEO Local wishes to attribute a specific testimonial, quote, or detailed case study to a named individual at your business, SEO Local will obtain that individual’s consent (email being sufficient) prior to publication. SEO Local may use anonymized or aggregated Results Data without additional consent.

16.4 Brand Usage Standards

SEO Local will use Customer Marks in accordance with any reasonable brand guidelines you provide and will not materially alter the Customer Marks other than to resize them for display purposes. SEO Local will not knowingly make any statement about you or the Results Data that is false or misleading.

16.5 Revocation

You may revoke SEO Local’s right to use Customer Marks in new marketing materials at any time upon thirty (30) days’ prior written notice to contact@seolocal.us. Revocation does not require SEO Local to remove or modify materials created before the effective date of revocation. SEO Local may continue to use aggregated, anonymized, or de-identified Results Data that does not identify you by name indefinitely.

17. Entire Agreement

These Terms of Service, along with your service agreement, proposal, or order form, constitute the entire agreement between you and SEO Local regarding your use of our services. These terms supersede all prior negotiations, discussions, and understandings, whether written or oral.

18. Force Majeure

SEO Local shall not be liable for any failure or delay in performing its obligations under these terms caused by events beyond its reasonable control, including but not limited to natural disasters, acts of God, wars, terrorism, pandemics, utility failures, internet outages, payment processor failures, or government actions. Such events do not entitle you to refunds or service credits.

19. Assignment

You may not assign, transfer, or delegate your rights or obligations under these terms without SEO Local’s prior written consent. SEO Local may assign these terms to any successor or transferee without notice. Any attempted assignment in violation of this provision is void.

20. Contact Information

For questions, disputes, notices, or cancellation requests, please contact:

SEO Local LLC
Utah, USA
Email: contact@seolocal.us

We will respond to inquiries within 10 business days of receipt.